. According to the Ministry of International Trade and Industry, Malaysia’s e-commerce industry is booming and is expected to grow at a rate of nearly 20% by 2020. The opportunity to ‘go global’ and ‘go premium’ is there for retailers in all markets, especially in Malaysia.” The report found that while customers in many markets are becoming more discerning and open to shopping from overseas online retailers, they are wary of the time it may take for it to arrive. The concerns of customers are echoed by e-tailers who admitted that they find it a challenge to offer cross-border shipping options because of high shipping costs (74%) and seemingly complex logistics (67%). However, most e-tailers said that speed trumps price as 37% respondents’ ranked speed as the most important logistics need. Hence, local e-tailers need to look into implementing premium, time-definite shipping options, that offer the fastest delivery time possible and a convenient returns solution. While there may be a surcharge, consumers will be willing to pay for a premium service that ensures their products are delivered to them safely and on-time, with a transparent tracking system. “Having a strong logistics partner can offer a competitive edge for local e-commerce retailers looking to expand across borders. Shipping cross-border is much easier than many retailers believe. Our global door-to-door time definite network is perfectly positioned to support any retailer that is developing a premium service offering or simply looking for a way of reaching new overseas markets directly without investing resources in warehousing or distribution,” added Ong.